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In addition, in a special limited-time offer, Direc TV Now subs can sign up for the 100-channel bundle for per month.
And, in what is sure to be an introductory discounted price, AT&T said HBO and Cinemax can be added to Direc TV Now packages for a month apiece.
Part of AT&T’s strategy with Direc TV Now is to reinforce its wireless business: The OTT service, as expected, will be available to AT&T wireless customers to stream free of data charges.
It also doesn’t include DVR features, but Stankey said those are slated to be introduced in 2017 while the service at launch includes a 72-hour “catch up” feature providing on-demand access to recently aired programs for most networks.
The service also is launching without programming from CBS or Showtime, although Stankey downplayed the absence of CBS, saying it wasn’t a stumbling block in attracting the target demo for Direc TV Now.
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On Direc TV Now, the Taylor Swift Now channel will be devoted to the videos, concert performances, behind-the-scenes footage, and more from Swift’s archives.
It will be included with all of the Direc TV Now services, and will be launching in the next few weeks, AT&T said.
AT&T Entertainment Group CEO John Stankey billed Direc TV Now as “rules-free TV” for consumers who are cost-conscious and want the flexibility to stream channels across various devices.
The Direc TV Now pricing plans range from a month for a collection of 60-plus channels, a month for 80-plus channels, a month for 100-plus channels, and top out at a month for 120-plus channels.
The top tier (with 120-plus channels) includes eight Starz Encore channels, as well as Boomerang, Univision Deportes and El Rey Network.
Aiming to differentiate the service from conventional pay TV, AT&T is playing up exclusive content available on Direc TV Now.
Normally .99 per month, Fullscreen SVOD — which offers 1,500 hours of original and licensed programming — will be free for one year to AT&T wireless customers through Direc TV Now.